The reader
Comes for a founder’s story — how a company started, what nearly ended it, what the person running it actually believes. Reads the archive, leaves, and comes back when another name is published.
For the people who built something
Someone will search your name this week.
A banker before a credit committee. A buyer before a first call. A lateral hire before accepting your offer. None of them will tell you they looked. All of them will decide something based on what they found.
Editions
Three ways to be
remembered.
Every edition is a commissioned profile plus continuous maintenance, monitoring and revision. Pay month to month, or settle the year in one payment and save.
Most commissioned
Legacy
The founder & the company
₹9,999/ year
You receive
Both biographies — the businessman and the business — cross-linked as one entity.
- Everything in Personal + Business
- 5,000+ words across two records
- Cross-linked entity graph (founder ↔ firm)
- Knowledge-panel groundwork
- Unlimited factual updates
- Priority editor & 12h response
Business
The company
₹6,999/ year
You receive
One biography of the business — origin, model, milestones, market.
- 2,500+ word company biography
- Two interviews & one video profile
- Organization schema & entity setup
- Milestone timeline module
- Products, leadership & market sections
- Licence to republish on your own site
Personal
The founder
₹4,999/ year
You receive
One biography of the businessman — the person, the path, the philosophy.
- 1,500+ word founder biography
- One interview & one video profile
- Person schema & entity setup
- Two revision rounds
- Quarterly refresh & rank report
- Permanent archive listing
All editions include hosting, maintenance and takedown-on-request. No setup fee. Cancel a monthly edition any time; the published record stays live to the end of the paid term.
Talk to an editor →Compare editions
Included
Legacy
Business
Personal
Founder biography
Included
Not included—
Included
Company biography
Included
Included
Not included—
Minimum length, in words
5,000
2,500
1,500
Video profiles
2
1
1
Cross-linked entity graph
Included
Not included—
Not included—
Editor response time
12h
24h
48h
Who this page is for
Two kinds of
visitor.
Most people arrive at 99founder.com to read about somebody else. A much smaller number arrive because they have realised they are the somebody who should be read about. This page is written for the second group.
The businessman
Has spent twenty or thirty years building something substantial, and has noticed that the public record of it is thinner than that of a two-year-old brand with a content calendar. Wants that fixed properly, once, by someone who will keep it current.
Everything below is for you.
What is actually at stake
A thin first page
is an answer.
People do not read an empty search result as “nothing to see here.” They read it as “nothing much here.” That is the quiet cost, and it is paid in rooms you are not in.
A supplier deciding whether to extend terms. A family weighing a match. A journalist choosing whose comment to run. An acquirer’s analyst building the first picture of you before anyone has spoken. Each of them starts in the same box, and each of them takes what is there as the measure of what exists.
You cannot control what they conclude. You can control whether there is anything substantial for them to read.
What you are buying
Not an article.
A standing record.
Every edition is the same discipline at a different scope: a long-form profile written from interview, checked against the record, published on a domain built for exactly this, and then maintained — because a page written once and abandoned starts losing ground within a year.
0+
Words, minimum
0
Weeks, call to publication
0
Revision rounds included
0
Working day to take it down
You approve it first. Nothing is published without your written sign-off. Factual corrections after publication are unlimited and free, permanently — and if you ever want the record gone, one email takes it down within a working day, with no exit fee and no retention call.
Choosing
Which one is yours.
The honest test is not budget. It is whose name people actually type.
They search you → Personal
Common for consultants, financiers, doctors, and any founder whose reputation travels ahead of the company’s name. One biography of the businessman — the path, the decisions, the doctrine.
They search the firm → Business
Common for manufacturers, contractors, distributors and B2B suppliers, where buyers know the company long before they know who owns it. One biography of the business — origin, model, milestones, market.
They search both → Legacy
The case for most owner-run firms, because the two names are asked about in the same meeting. Both records are written together and cross-linked, so a search engine reads founder and firm as one connected entity rather than two strangers. It is the only edition that builds that link.
Read this before you pay
What we will
not promise.
We will not promise you a ranking. Anybody who does is either guessing or lying, and you should treat the quote accordingly.
What we control absolutely is the quality of the writing, the structure that carries it into search, and the maintenance that keeps it current. What nobody controls is the algorithm. So we report your positions honestly every quarter, including the quarters where they have not moved.
We will also decline work. A commission meant to bury an active investigation, dispute a regulator or push down legitimate reporting is refused, whatever it is worth — because an archive that takes those is worth nothing to the people in it who did not need to.
Questions
Before you commission.
Which edition should a businessman choose?
If people search your name, take Personal. If they search the company, take Business. If both matter — and for most owner-run firms they do — take Legacy, because it cross-links the two so search engines read the founder and the firm as one connected entity.
Why is this a subscription and not a one-off fee?
Because a static article decays. Your subscription pays for hosting, ongoing optimisation, factual updates, competitor monitoring and quarterly reporting. A profile written once and abandoned loses ground within a year — the maintenance is the product.
How much do I save by paying yearly?
Roughly two months. Every edition is priced so that a year costs about ten months of the monthly rate. Personal is ₹499 a month or ₹4,999 for the year — a saving of ₹989. Business is ₹699 a month or ₹6,999 a year, saving ₹1,389. Legacy is ₹999 a month or ₹9,999 a year, saving ₹1,989. Yearly editions are billed once, up front. Switch the toggle above for US dollar pricing.
Do I approve the article before it is published?
Always. Nothing goes live without your written sign-off, and two revision rounds are included. Factual corrections after publication are unlimited and free, permanently.
What if I want it taken down later?
One email and the record comes down within a working day. No exit fee, no retention call, no argument. It is your life; we are only its editors.
Do you guarantee a number one ranking?
No, and nobody honestly can. We control quality, structure and maintenance. We do not control the algorithm — so we report positions honestly every quarter rather than sell a placement we cannot deliver.
Who owns the article?
You hold a perpetual licence to reproduce it anywhere — press kits, investor decks, your own site. We retain the right to host the canonical version on 99founder.com, which is what carries the search authority.
Commissions open
You built something.
Let it be found.
Tell us the name, the company and the queries that matter. We will tell you honestly whether a commissioned record is worth your money — and what it would take. An editor replies within one working day.